Category: Behind the Scenes
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Plus Size Bra Fitting in Minneapolis: Bands to 48, Cups to O
Plus size bra fitting near Minneapolis, without the special-order runaround: what happens in a fitting at our Edina and Saint Paul boutiques, and the sizes we keep on the floor.
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Full Bust Bra Fitting in Milwaukee: What a Real Fitting Looks Like
If you wear a larger cup and keep hearing that your size is special order, here is what a full bust bra fitting at our Brookfield and Mequon boutiques actually involves.
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New in Madison: A Lingerie Boutique Where Your Size Is Already on the Shelf
Madison is Allure’s newest boutique, and the one where I still get asked what we actually do in there. The honest answer: we fit bras — 150+ sizes, no appointment, at 733 Hilldale Way.
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Rebecca, On The Cover
Society Life Magazine put our Southlake store manager on the cover of their 20th annual Who’s Who in Business issue. A few words about why that one landed differently.
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More Than A Measurement
A longtime friend of mine sent me a link to a story she had written about her daughter Danielle. Linda and I go way back and when I thought about it, it stopped me in my tracks thinking about the passage of time. Anyway, Linda and I shared very similar stories about our children, their…
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More Than a Fit: Inclusivity and Fitting In
By Peter O’Malley & Deborah Mooney At Allure, we’ve been fitting people since 2003. That simple fact carries more meaning than it might seem. Long before inclusion became a cultural conversation, before terminology guides existed, and before brands competed to signal their values, we were quietly doing the work. A customer would walk in, call,…