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More Than A Measurement
A longtime friend of mine sent me a link to a story she had written about her daughter Danielle. Linda and I go way back and when I thought about it, it stopped me in my tracks thinking about the passage of time. Anyway, Linda and I shared very similar stories about our children, their…
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More Than a Fit: Inclusivity and Fitting in
By Peter O’Malley & Deborah Mooney At Allure, we’ve been fitting people since 2003. That simple fact carries more meaning than it might seem. Long before inclusion became a cultural conversation, before terminology guides existed, and before brands competed to signal their values, we were quietly doing the work. A customer would walk in, call,…
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Showing Up Together: Community, Care, and Courage at Allure Intimate Apparel
The past week at Allure has been one of deep reflection, meaningful action, and honest conversation. In moments like these, we’re reminded that “community” isn’t just a word—it’s something you actively show up for, even when it’s complicated. In response to the traumatic events affecting our Minnesota communities, both of our Minneapolis-area stores became food…
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Recent TV Features Spotlight Allure Intimate Apparel in Madison & Milwaukee
Over the past month, Allure Intimate Apparel was thrilled to be featured in two exciting local TV segments that highlighted both community connection and expert lingerie education. Our first appearance was on Channel 3000 in Madison, where we promoted Hilldale’s festive North Pole Party holiday event. As a newer business in the Madison area, this…
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Bare Witness
Every day I bear witness to the female human condition at Allure Intimate Apparel. These intimate moments in the fitting room can be very dynamic, sad, complicated, inspirational and, for sure, transformational. Not just for me as a bra fit specialist but also for our customers. So many women are overwhelmed by their daily lives.…
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Dive Into Style with Tankinis, Bikinis & One Piece Swimwear.
The Hottest Petite to Plus Swimwear Trends at Allure Intimate Apparel. Summer is calling, and it’s time to make a splash! At Allure Intimate Apparel, we’re thrilled to unveil our curated collection of swimwear that blends contemporary trends with timeless elegance. Whether you’re planning a tropical getaway or simply soaking up the sun poolside, we’ve…
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Lise Charmel. Coming soon to Allure, your bra fit specialists!
The entire team at Allure Intimate Apparel is absolutely thrilled to announce that we’ll soon be carrying the exquisite Lise Charmel! We’ve long admired Lise Charmel’s dedication to unparalleled craftsmanship, luxurious fabrics, and intricate designs that empower women to feel confident and beautiful. This addition perfectly complements our curated selection of high-quality lingerie, and we…
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Allure Intimate Apparel: Bridal Lingerie
The Bridal Journey Begins: Finding Your Inner Glow Imagine stepping into Allure Intimate Apparel, a haven of exquisite fabrics and expert guidance. Our greetings are a warm smile and a promise of finding the perfect pieces to complement your bridal vision. This isn’t just shopping; it’s a personalized experience, a journey to discover the lingerie…
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The Evolution of Allure Intimate Apparel: A 21-Year Journey
Allure Intimate Apparel’s story began in 2003 with a vision from Joy Anderson, mother of co-founder Peter O’Malley. Recalling a beloved bra-fitting shop from her Whitefish Bay childhood, she dreamt of a high-end boutique catering to women of all shapes and sizes. A place where comfort and support would empower women to feel confident and…